Archive for October, 2011

SEE ROCK CITY BARN HISTORY

Friday, October 14th, 2011

 

Garnet and Frieda Carter opened Rock City Gardens in May of 1932, during the Depression.  Carter, a promotional genius, had already developed a subdivision of sprawling estate homes for wealthy men atop Lookout Mountain.  He had also invented Tom Thumb Miniature Golf.  Now he wanted to promote his wife’s beautiful gardens.  She had painstakingly developed lushly landscaped paths through the giant rock formations at Rock City.  Carter just knew that people would pay to see these gardens if he could somehow draw them to Lookout Mountain.

           In 1935 one of the most unique advertising campaigns ever envisioned was created.  Seeing the great potential in the “attraction business,” Carter hired a 22-year old painter from Tennessee named Clark Byers.  Young Byers was asked to approach farmers whose barns sat facing the major highways and byways in the surrounding area and see if they would be agreeable to a trade.  Carter had driven up and down US 41 and made notes of which barns would best serve his purpose.  The usual arrangement was that the property owner would receive free passes to Rock City and Tom Thumb Golf, along with an armload of promotional wares (like Rock City thermometers or Rock City birdhouses.)  If there was no need for the paraphernalia, a modest sum of $3 was paid to the farmer.  In return, Byers would paint the barn with the SEE ROCK CITY logo.  In the beginning, they mixed their own paint using lampblack and linseed oil.  There were no rollers.  They used a 4” brush and all the work was done freehand.  Once that paint was on the barn, it stayed.  Soon, the eye-catching signs were dotting the countryside and Rock City became famous.

At their heyday in the late 1950’s, there were more than 900 Rock City barns in 19 states from Florida to Texas and all the way up to Minnesota.  Remember, there were no Interstates back then, just two-lane blacktops for vacationing motorists.  Clark Byers and his crews of painters got very creative, trying to capture people’s interest to lure them in.  Familiar slogans read “Beautiful Beyond Belief,” “The Eighth Wonder of the World,” “Bring Your Camera,” “See 7 States From Rock City” and “Millions Have Seen Rock City, Have You?”

In the mid-60’s during Lyndon B. Johnson’s presidency, roadside signs were seen more as an eyesore than as an icon.  In order to “Beautify America,” the Ladybird Act banned billboards and most of the Rock City barn roof messages had to be removed.  A piece of Americana was lost.  But, by then people were traveling the Interstate highways anyway.  Today you can still see a few of the Rock City barns in Arkansas, Alabama and Tennessee.

 

ON A PERSONAL NOTE…

Friday, October 14th, 2011

As a child, growing up in the 1950’s and 1960’s, I well remember the SEE ROCK CITY barns.  My father was an estate attorney with his own practice.  My mother was a typical housewife like June Cleaver.  Every othersummer, my dad would close up his business and our entire family would take off on a six week adventure.  We lived in Clearwater, Florida, about halfway down the Gulf Coast, and we would drive to such exotic far-away places as Yosemite National Park, Niagara Falls, the Grand Canyon, the Painted Desert, the cities of Washington, DC, San Francisco, St. Louis and New York City.  One year weeven went to Disneyland!  Try to picture the Griswolds in “Vacation” on their way to Wally World.  Actually, we were much more like the Andersons on Father Knows Best.

My grandmother, who had lived with us since before I was born, was always “dropped off” in Kentucky to stay with her relatives while the rest of us went travelling.  My grandmother, God rest her soul, was the widow of a Southern Methodist “hellfire & brimstone” preacher.  She ruled our house with a very strident set of rules.  Needless to say, every other summer, for six whole weeks, we enjoyed our freedom!

Half the fun was planning the trips.  I still remember Momma and Daddy with the Atlas and brochures spread out on the dining room table, mapping our route.  Kentucky wasn’t exactly on the way to
California or New York, but it was a stop we gladly made.  My earliest recollections are of a big black 4-door sedan with running boards.  To a young child it seemed monstrous.  My father did all the driving while my mother served as his trusty navigator.  There were no Interstates back then, just two lane country roads.   I loved driving past endless farms with row upon row of corn, cotton,
tobacco and the various other crops of the south, along with pastures full of cows and horses.  As we’d head north, itwas common to spot the brightly painted barns with the black roofs that beckoned us to SEE ROCK CITY.  We’d make a game of counting the many barns we’d pass and my Mom would read out each new slogan.  My sister and I would always beg my parents to stop at Rock City, but we were usually in a hurry to get to where we were headed or anxious to return home.  Finally, one year we stopped.

I must have been about 6 or 7 at the time.  I remember driving up Lookout Mountain, the Fairyland Caverns, and most particularly, the view from Lover’s Leap.  It was spectacular—even to a kid.  We bought some souvenirs, including a Rock City birdhouse that hung in our Jacaranda tree for many years.

If you have kids, or grandkids, I’m sure they would enjoy a trip to Lookout Mountain’s Rock City too.  You’ll appreciate the nostalgic wholesome family atmosphere.  The kids will love all the new attractions and events that have been added over the years– and it is a whole lot easier getting there these days.  Before you die, you really should SEE ROCK CITY.  Put it on your Bucket List.

 

APPLES!

Monday, October 3rd, 2011

It’s apple season in the North Georgia Mountains!  From late August to December you can drive into the beautiful Blue Ridge Mountains and get better tasting, sweeter smelling, less expensive apples than you can buy in your local grocery store.  And, you get the added bonus of spectacular scenery as the autumn leaves are at their peak color.

There is nothing quite like a tree-ripened mountain apple.  The cool nights make the apples sweet, juicy and crisp.  While grocery store apples are kept in cold storage, sometimes up to a year, North Georgia apples are fresh off the tree with green leaves still clinging to their stems.  Many apple orchards let you pick apples right off their trees.  Crunch into one and taste the difference.

In the mountains you get more varieties from which to choose—up to 40 different choices.  Roadside stands and apple houses like Mercier’s in Blue Ridge and Panorama in Ellijay offer you free samples.  You may discover a new favorite.  You are also going to find freshly made fried apple pies, homemade apple butter and old-fashioned cider.

Apples are filled with nutritional benefits.  One medium apple packs 4 grams of fiber and contains only 80 calories.  It provides 14% of the daily value of the immune boosting benefits of Vitamin C, and it counts as 1 cup of fruit.  The daily fruit quota for adults on a 2,000 calorie diet is 2 cups of fruit.  What more can you ask from a delightfully sweet and filling snack?